When we saw this ad, we just had to chuckle. All Americans know the expression, "Houston, we have a problem." The verb for coughing in German is "husten", and it is pronounced a lot like the name of the city in English. This ad says, "Husten, we have a problem" and is an ad for cough syrup! In case you didn't get the joke, the guy that is coughing is dressed in a space suit (with the scarf added, because he has a cold), and has outer space behind him. We were kind of surprised that this American expression would be so well known in Switzerland that it would be used in an ad.
Sunday, January 12, 2014
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