Sunday, January 12, 2014

A Play on Words

When we saw this ad, we just had to chuckle. All Americans know the expression, "Houston, we have a problem." The verb for coughing in German is "husten", and it is pronounced a lot like the name of the city in English. This ad says, "Husten, we have a problem" and is an ad for cough syrup! In case you didn't get the joke, the guy that is coughing is dressed in a space suit (with the scarf added, because he has a cold), and has outer space behind him. We were kind of surprised that this American expression would be so well known in Switzerland that it would be used in an ad.

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